Digital marketing is my life. Seriously. I’ve been doing it every day since 2006 and I love it. I got my start back when Facebook had just expanded their network beyond college campuses, before Twitter even existed and back when Digg was king of the user-generated content game. Every day I work on ways to spread messages, tell stories, create emotion and bring attention to my various clients in the digital sphere. I’ve also had the privilege of studying digital marketing from an academic standpoint. As a part of my masters program at Arizona State University, I studied the psychological and sociological motivators behind how humans communicate in the digital world. I’ve been blending this academic research with real-world experience ever since.